Serena™ | Refined Pleated Maxi Dress

After nearly three decades of dressing South African women, the time has come to say a heartfelt goodbye. ANNA'S BOUTIQUE has been woven into the fabric of my life for longer than I can count. What started as a small vision in Cape Town grew into a community of women who understood that quality and timeless style matter more than fleeting trends.

Over the past few years, the landscape has shifted. Rising costs, the relentless pace of fast fashion, and the pressure to compete with mass-market retailers have made it harder to keep going. And if I am honest — I am not as young as I used to be, and there are grandchildren I have been promising to spend more time with for far too long. After 35 years, I have decided to go out on my own terms, with my head held high and my values intact.

Thirty-five years in fashion. Thirty-five years of loving every single moment of it.

So before I lock these doors for the very last time, I am doing something I have never done before — offering up to 80% off across my entire collection. Because the women who stood by me for three and a half decades deserve more than just a thank you.

Every order, every message about the dress that made you feel beautiful, every woman who chose quality over quantity — it has meant everything to me.

This isn't just the closing of a store — it's the end of nearly three decades shared with South African women who made ANNA'S BOUTIQUE what it is. I will carry every single one of you with me into this next chapter. 💛

With all my love,
Anna

As we're in the process of closing our physical location, we're operating limited hours for in-person appointments. For the most up-to-date availability and address details, please visit our Facebook page where we post our current schedule.

That said, we've made shopping online easier than ever - browse our full collection anytime at your convenience, with detailed sizing guides and high-quality images to help you find your perfect pieces. Plus, with our hassle-free returns policy, you can shop with complete confidence from the comfort of home.

• Size Information: We recommend you to always go one size up.
  
• Custom Sizing: If you’re between sizes, we recommend choosing the next size up for comfort.
  
• Measurement Tips: Measure your bust, waist, and hips to find your perfect size using our size guide.

Based in Cape Town, we carefully curate each collection with comfort, elegance, and quality in mind. We understand that shopping online can feel uncertain, especially for first-time customers. That’s why we’re committed to clear communication, fair policies, and exceptional service — just like we would want for ourselves.

We want you to be completely satisfied with your purchase. That's why ANNA'S BOUTIQUE offers a 30-day return policy. If you're not in love with your order, simply return it within 30 days for a full refund or exchange. Shop with confidence, knowing that your satisfaction is our priority!

HOW QUICKLY CAN YOU ANSWER MY QUESTIONS?
We answer messages and emails in the order in which they are received and respond promptly. We usually respond within 24-48 hours of receiving a message or email.

CAN I CHANGE MY DELIVERY ADDRESS AFTER I HAVE PLACED MY ORDER?
Once an order has been placed, our warehouse staff can pack and ship your order within 24 hours, so it is only in some cases possible to process address change requests. If you notice an error, please email us as soon as possible with your name and order number so we can correct your package before it is shipped.

HOW LONG IS THE PROCESSING TIME?
The processing time for your order is 1-3 days, depending on current volume.

OUT OF STOCK ITEMS
If any of your items are out of stock, we will let you know by email when we expect to be able to ship the items. If the items are not expected to be back in stock within two weeks, we will automatically refund the purchase price for these items.


I HAVE RECEIVED A DAMAGED ITEM, WHAT SHOULD I DO?
We apologize that your shipment did not arrive in perfect condition! Please contact us with your name and order number for further assistance.

HOW CAN I TRACK MY ORDER?
Simply go to the Track My Order link on the home page or main menu and enter your tracking number to see where your parcel is. If you need further assistance, we are always ready to help.

WHY IS MY TRACKING NUMBER NOT WORKING?
Often tracking numbers only work for domestic orders. If your tracking number is not working, please let us know so we can make sure your items have been shipped correctly.

WHAT CAN I DO IF SOMETHING IS MISSING OR DAMAGED FROM MY ORDER?

If an item you have purchased is missing or damaged, please contact us immediately to resolve the issue. We have a money back guarantee that is valid for 30 days before your order is delivered, so make sure you contact us within this period. To reach us, please use the 'Contact Us' tab or email us at support@annapieters.co.za



WHAT CONDITION MUST THE PRODUCTS BE IN TO BE RETURNED? 
All products must be returned in the same condition in which they were received (in the original packaging and unused).

ARE MY PAYMENTS SAFE?

At ANNA'S BOUTIQUE our number one priority is your satisfaction. We work with over 17 registered Banks to provide a safe payment gateway for all orders. Shop with peace of mind.